You seem to have stumbled into South Austin.
Now that you're here what the heck is it? In a word 'strange'. Perhaps weird is less derogatory and has a more socially acceptable set of connotations attached. Either way it's this oddity that keeps the neighborhood going. It's a bit corporate now but you can also try to Keep Austin Weird if you're into that sort of thing. Since you're reading this you you have most probably realized that Newning Ave is located here. See it on a map if you want additional geographic details at http://maps.google.com but don't think that you will suddenly understand it. In case you don't feel like Googling just now Newning Ave runs North South just a few blocks East of Congress Ave. What is so great about Newning Ave? Well that's easy - We live on it! More specifically though it was a non-taken .com domain name that is not too horrifically long and even somewhat relevant to our lives.
Have a look around.